Scoring Points: How Tesco Is Winning Customer

Scoring Points: How Tesco Is Winning Customer Loyalty by Clive Humby, Terry Hunt

Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt ebook
Publisher:
Format: pdf
ISBN: 074943578X, 9781417563029
Page: 276

Winning Customer Loyalty, London: Kogan Page. Swipinga grocery store's loyal-customer card has become second nature to shoppers these days. Grocery loyalty: Tesco Clubcard and its impact on loyalty. Scoring Points: How Tesco is Winning Customer Loyalty book download Download Scoring Points: How Tesco is Winning Customer Loyalty "Scoring Points" is one of the seminal marketing books of the last. What is new is the understanding that short-term promotions can prove extremely powerful, especially when run in tandem with traditional loyalty schemes, as in the Tesco model. The Co-operative has been using similar schemes for years. Humby, Clive, Terry Hunt and Tim Phillips (2003), Scoring Points: How Tesco is. In a speech at the Global Summit of the Consumer Goods Forum in Turkey, Tesco's chief executive Philip Clarke said that although winning loyalty is more difficult today because of the wealth of choice online, big data makes it easier to meet an individual's needs: “We're in a new era of retailing – the era of mass personalisation.” Its mobile apps will now enable shoppers to find their nearest store and add their Clubcard points by scanning their mobile at checkout. Scoring.Points.How.Tesco.Is.Winning.Customer.Loyalty.pdf. Hsee, C.K., Fang Yu, Jiao Zhang, & Yan Zhang. Scoring points : how Tesco is winning customer loyalty / Clive Humby & Terry Hunt. Tim is also the author of Scoring Points: How Tesco is Winning Customer Loyalty (2004); Knockoff: the Deadly Trade in Counterfeit Goods (2006) and Not One of Us: the Trial the Changed Policing in Britain for Ever (2007). Scoring Points: How Tesco Is Winning Customer Loyalty. 2003, Scoring Points: how Tesco is winning customer loyalty, Kogan Page, London. €Thought provoking.” — Chain Store Age.